Brief:
To increase holiday enquiry rates and booking for the properties they manage on behalf of their clients.
Campaign:
We amended Bournecoast online pay per click campaign and developed a new national newspaper campaign following an extensive re-branding programme. We have also supplied copy for their website which is to be launched shortly.
Result:
Holiday booking enquiries at record highs and holiday bookings up 18% on the previous year, all without increasing the annual budget.
Testimonial:
"Direct 2 provide a great service in managing all of our online and offline activity in one instead of us having several agencies to deal with. They have also achieved some fantastic results for us, so we are now transferring the marketing of our estate and lettings agents business over to them too". Des Simmons, Managing Director, Bournecoast Property Agents
The combination of a creative radio promotion and the special children's entertainment produced more footfall over the Easter weekend year on year
despite the good weather. We are now looking forward to the summer promotions.
John Robinson, Bargate Shopping Centre
We liked the quick turnaround of our roll up banners, originally needed for a last minute exhibition but now used at every opportunity, from design to delivery in just a few days.
Sue Ganter, Interfusion