Direct 2

Some argue that an economic downturn is the ideal time to start a new business or to invest further in developing growth. Evidence illustrates this fact with the likes of Nike becoming market leaders in their sector through aggressive marketing activity during the 90’s recession and still remaining at the top of their game. This at a time when its competitors were slashing their budgets.
Yet this approach should only be taken if your activity is well thought out and the following factors are considered:
Increased Effort. Staying a float with smaller resources and income can be that much more difficult, so plan for worst case scenario in terms of break even and identify whether your time and capital can support this.
A solid concept.
If you’re going to start a business during a downturn, you should have a business concept that is well-suited for a downturn.
The right business model. Just as you need a concept that is well-suited for a downturn, your business model also needs to be viable in the current business environment.
The ability to execute.
Execution plays a huge role in the success or failure of any new business. When the economy is not so good, it usually takes a highly-savvy and/or experienced operator to execute the launch of a successful new business as markets are less forgiving and mistakes far more costly. The net effect is that your margin for error is much, much smaller.
Saving others money.
As individuals and businesses look to cut costs, products and services that provide a clear and compelling means to reduce expenses have the potential to gain traction.
Taking advantage of markets that have been over punished.
A recession may provide an opportunity to enter out-of-favour markets that are otherwise fundamentally strong but that have fallen victim to other factors that have made them particularly vulnerable to the current downturn.

Do you often talk about taking up a new challenge like starting a new business, giving up smoking or losing some weight but cannot find the motivation to keep going? Well give this site a try www.comotivate.com where you will find a whole load of like minded individuals to buddy up with and exchange views and experiences with. More importantly they will encourage you to keep going and help you through the tough times and who knows maybe you will be comotivating others in time. So don’t wait until New Year to make a resolution, go to comotivate.com now and find out more.

Bizarre new shock tactics for guerrilla marketing were revealed as the latest development in advertising this week as a campaign was launched involving actors lying on the floor with a fake knife in their back. When unsuspecting members of the public come to help the ‘corpse’ they rise and hand out a leaflet to publicise a new US TV show. Thankfully not in the UK.

We are reliably informed that the humble tea bag is 100 years old this year. The teabag was allegedly born out of a mistake when a New York coffee merchant who turned to tea sent samples out in small silk sachets rather than as loose tea. His penny-pinching was misunderstood by customers who failed to realise they were supposed to cut open the sachet and empty its contents. Celebrate with another cuppa.

OK so we are all affected by the rapid rise in fuel prices but what can you do to increase sales without a lot of running around? Most companies have or are considering a web site but can it take orders for you? If you are a service provider then get into pay per click and direct visitors to your site, you can monitor response and budget day to day. Retailers can also use e-commerce to boost sales and optimise results by monitoring response and adjust offers according to price sensitivity, trends and other influencing factors in the market. For a clear picture call the D2 team.